D&AD New Blood Awards Monotype Brief

For my submission for the D&AD New Blood Awards, I selected to work on the Monotype brief, which focused on creating a typographic lead campaign based on Freedom, Law, and Order. Therefore, I created a campaign titled Trust the Type, which focuses on rebuilding and restoring trust in typography, which many social media companies and big news corporations have exploited over the years with type being used so negatively. I used new and emerging font technology like the Space Type Generator and Adobe Firefly to experiment with different ways of typographic communication and developed my skills in animation using Adobe After Effects.